One trend that seems to always plague the aftermarket community is the tendency to buy cheap, both in actual price and quality. In the realm of wheels, for example, this habit is tied in with obsession over weight, with consumers attempting to spend the least amount possible and purchase the very lightest wheels available. At PSI, this realization is a somewhat troubling one. The wheel is not only an integral part of how a vehicle operates, it is also a crucial safety aspect.
Spending little and accepting cheaply-made parts, particularly wheels, is not only a foolish practice, it can also be potentially dangerous. This is not PSI speaking as a business, it is a group of people that would like to see smarter decisions and fewer preventable accidents occur. Our humble opinion is that while weight reduction is indeed important, the strength of a wheel even more important. Settling for a poorly-made item that claims the Ultimate Lightness Title but may well shatter to pieces under stress is a recipe for disaster.
As one of the world’s preeminent wheel manufacturers, BBS is synonymous with high-quality wheels. Their position is that of not just light weight, but the very highest quality and durability standards. What makes BBS the best is not just what you see on the surface, it’s what you don’t see that makes their wheels the most sought-after and respected in the world. Building wheels that are both lighter and stronger requires a higher level of engineering, better manufacturing technologies, and a well-trained production staff.
BBS forged wheels are not only light, they’ve been designed to optimize the stiffness to weight ratio while providing the safety and long term durability you expect from BBS. For example, back milling the spokes allows BBS to hit just the right balance between wheel weight and stability of many road wheels like the LM-R and CH-R. Naturally, BBS is a forerunner in the latest production methods, including Flow Forming. Current BBS aftermarket designs that benefit from the Flow Forming process are CH and CH-R.
Various trends may come and go, but PSI recognizes that BBS as an entity is here to stay. Their commitment to excellence in OEM and aftermarket arenas, not to mention their lauded motorsport and racing history, is a clear signal to the BMW community at large that they are aiming for the stratosphere. We will settle for keeping your BMW glued to the earth using a set of BBS wheels. We are extremely pleased to be able to offer their complete line of premium rolling stock!